Hello! I'm Soyoung, a designer who enjoys uncovering what truly matters through research, collaboration, and creative thinking.
Whether it's shaping a brand or refining a user journey, I believe thoughtful design makes the biggest impact.
Work
From meaningful storytelling in print to intuitive digital interactions, I craft user experiences that connect with real people.
Bridgeway Power
Solar panel start-up brand design
Criss
Eco-friendly cosmetic brand design
Home
Game design and Motion graphics
Liberty
Lunar new year campaign for Liberty